Average Prime Day orders up 18% from last year

As Prime Day approaches its final hours, a clearer picture of its performance emerges.

The average Prime Day order so far this year is $53.06, up 18% from $45.05 during Prime Day 2021, according to 2022 Live Prime Day Tracker data released Wednesday afternoon from Numerator, Close to six in 10 (57%) of households shopping Prime Day have already placed two or more separate orders, bringing the average household spend to roughly $130.06, with average price per item of $33.94.

Of the surveyed consumers who shopped Prime Day this year and last, 33% spent more this year than in 2021, while 67% spent the same or less. Inflation impacted 84% of surveyed Prime Day shoppers, with 33% saying they waited for the sale to purchase a specific item at a discounted price, while 28% passed on a good deal because it wasn’t a necessity. Inflation also drove 21% of individuals to look at prices outside of Amazon before buying.