New data reveals how early Prime Day spending results in 2022 compare to 2021 results.
The average Prime Day order so far this year is $52.22, according to 2022 Live Prime Day Tracker data released Tuesday afternoon from Numerator, Nearly half (46%) of households shopping Prime Day have already placed two or more separate orders, bringing the average household spend to roughly $98.16, with average price per item of $34.08.
Of the surveyed consumers who shopped Prime Day this year and last, 27% spent more this year than in 2021, while 73% spent the same or less. Inflation impacted 83% of surveyed Prime Day shoppers, with 33% saying they waited for the sale to purchase a specific item at a discounted price, while 25% passed on a good deal because it wasn’t a necessity. Inflation also drove 22% of individuals to look at prices outside of Amazon before buying.
Source: Chain Store Age
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