LensCrafters is doubling down on technology to improve the customer experience.
The company, one of the leading optical retail brands in North America, has opened a tech-focused flagship in Palo Alto, Calif. It combines the latest in advanced digital technology with a sleek design accented with colorful and eye-catching finishes.
The new store features a dedicated footprint and display for the first-generation of smart glasses launched by Ray-Ban in partnership with Meta. The “Ray-Ban Stories” smart glasses are showcased in a setting that allows customers to experience how the glasses can “capture, share, and listen at a moment’s notice,” the company said.Chain Store Age