The Allure store is celebrating its first birthday via a collaboration with the country’s largest beauty retailer.
Ulta Beauty has opened a pop-up at Allure in New York City’s SoHo neighborhood. The two-level, 2,000-sq.-ft. store — a partnership between Allure publisher Condé Nast and retail media company Stôur Group — is designed to serve as a physical extension of the Allure beauty magazine brand.
The Ulta Beauty pop-up will showcase a curated assortment of “coveted” brands that will be refreshed monthly and complimented by experiential programming and events. It will be open from July through September.Chain Store Age