Amazon Launches New Physical Retail Store Analytics Service

At Amazon, our physical retail and technology team has spent the past several years removing friction from in-store shopping experiences. We began by helping shoppers skip checkout lines with Just Walk Out technology, and then made a quick grocery trip even quicker with the Amazon Dash Cart. These technologies transformed the in-store shopping experience at stores such as Amazon Go and Amazon Fresh. Now, we’re excited to introduce a new analytics service built by our physical retail and technology team to continue evolving the in-store shopping experience.

Store Analytics provides brands with aggregated and anonymized insights about the performance of their products, promotions, and ad campaigns in Just Walk Out technology and Amazon Dash Cart-enabled Amazon Go and Amazon Fresh stores in the U.S. These insights will help those same stores continuously improve the shopper experience by making the store layout easier for shoppers to find their favorite items and discover new ones, improving selection and availability of products, and delivering great value through relevant promotions and advertising.

With Store Analytics, brands will have access to details on how their products are discovered, considered, and purchased in applicable stores to help them inform decisions related to selection, promotions, and ad campaigns. Through the secure Store Analytics dashboard, brands can access aggregated and anonymized data about how their products rank and perform. Additionally, advertisers running in-store campaigns such as digital signage will see associated performance metrics in their ad campaign reports. These data-driven Store Analytics insights allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising, and advertising over time.