It seems like every company is getting into the metaverse these days. Lowe’s doesn’t want to miss out on the opportunity to use it to help builders imagine projects.
But unlike other retailers that chose a particular virtual platform or game like Fortnite or Roblox, Lowe’s metaverse assets – including free downloads of 500 product assets, including items such as chairs – are available on its own hub.
“It’s all emerging, and it’s all up for exploration,” Lowe’s executive vice president and chief brand and marketing officer Marisa Thalberg told CNBC in an exclusive interview. The retailer decided not to choose one metaverse platform but rather “a kind of an agnostic and kind of democratized approach,” she said.CNBC