Walmart is partnering with a major streaming platform to sell products via a new digital touchpoint.
The discount titan is collaborating with Roku Inc. to enable consumers to buy items with just a click on their Roku remote while streaming television programs. The partnership will combine product discovery with a “seamless” checkout experience, the companies said.
“No one has cracked the code around video shoppability,” said William White, chief marketing officer, Walmart. “By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”
Source: Chain Store Age
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