New data sheds light on the performance of Walmart’s just-completed members-only sale event, with comparisons to Amazon Prime Day.
From June 2-5, 2022, Walmart hosted Walmart+ Weekend, an online savings event exclusively for Walmart+ members. Only members had access to discounts, but Walmart also used the event to drive membership in the Walmart+ paid subscription loyalty program.
According to preliminary data from Numerator, the average Walmart+ Weekend spend per order was $69.75, above both the average Walmart.com order size ($64.99) and Amazon Prime Day 2021 ($54.17). Close to half (47%) of Walmart+ Weekend orders were placed for $100 or more (compared to 27% of Amazon Prime Day orders).
Source: Chain Store Age
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