The Kroger Co. is putting a 21st-century spin on the traditional farmers market model.
America’s largest grocery retailer is partnering with online “farm-to-front-door” platform Market Wagon to launch a digital farmers market in Atlanta. Developed as an e-commerce marketplace for local farmers and businesses, the service is a digital platform that offers customers a range of fresh, local products.
The delivery-only service offers a local assortment of over 1,150 local products by grouping Atlanta-area vendors together including local farmers, bakeries, and food artisans. All items offered at Kroger Farmers Market are exclusive to the service and cannot yet be found at Kroger stores.
Source: Chain Store Age
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