H&M Group has announced it will be rolling out tech-led pilots in its US-based Cos locations that will see a range of shopping solutions implemented into stores.
New features undergoing the trial phase include seamless payment options, personalised styling recommendations, fast checkout and an upgraded delivery and return option.
“We are developing and imaging how Cos retail spaces can inspire our customers, both now and for the future,” said Lea Rytz Goldman, managing director of Cos, in a release. “Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations.”
Source: Fashion United
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