Belk and specialty home retailer Conn’s on Wednesday announced they’ve formed a partnership to pilot shop-in-shops in up to 20 of Belk’s department store locations. The new store format, which will be between 10,000 and 25,000 square feet, will launch under a new brand name to be announced at a later date.
Beginning this summer, consumers can shop Conn’s products — including in the furniture, home electronics and appliance categories — on Belk’s website and in select stores, according to a company press release.
Through the partnership, Belk customers will gain access to Conn’s white-glove, next-day delivery and in-house repair service capabilities.
Source: Retail Dive
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