A CPG giant is taking to the skies with its next-generation version of an ice cream truck.
Unilever, which is deploying a fleet of Robomart on-demand mobile mini-marts to take its virtual direct-to-consumer (DTC) ice cream storefront, The Ice Cream Shop, on the road (see details below), is also now offering ice cream delivery via drone. The company is partnering with end-to-end drone delivery company Flytrex to make Ice Cream Shop drone deliveries across all of Flytrex’s U.S. locations, including Holly Springs, Fayetteville and Raeford, N.C.; and Granbury, Texas.
According to Unilever, drone orders from The Ice Cream Shop will be delivered to front and back yards of local residents with a promised flight time of less than three minutes. Customers can place orders for drone deliveries of ice cream using the Flytrex app. The app will provide customers with real-time updates along the delivery route until the package is lowered safely by wire into their yard.Chain Store Age