Kohl’s Corp. is thinking smaller to grow bigger.
The department store retailer is increasing its investment in brick-and-mortar through new store openings, remodels, enhanced omnichannel capabilities and the ongoing rollout of in-store Sephora shops. The plans include the opening of about 100 smaller-format stores during the next four years in new markets.
Kohl’s believes the new stores, in total, represent a sales opportunity of more than $500 million as they ramp-up to full productivity. The expansion follows a successful pilot of more than 20 smaller-format locations.Chain Store Age