Instacart is expanding its advertising product suite with the introduction of shoppable video ads and enhanced shoppable display ads. With the new services, CPG brands will have the ability to storytell, engage and drive sales in a more immersive way.
According to Instacart, advertisers can now promote targeted content to consumers as they shop from various retailers. Companies including Dove, Mondelēz International, PepsiCo and S.Pellegrino are piloting the new products.
“We see that these kinds of shoppable rich media experiences resonate with consumers as well, as we’re bringing more discovery and inspiration to the online shopping experience,” Miller continued. “We’re grateful to work with brand partners who have been excited to innovate with us and incubate these formats along the way to drive maximum impact.”Progressive Grocer