Nordstrom’s eight-year run with its Trunk Club subscription business is coming to an end as the luxury retailer says it’s taking its customer styling efforts in a different direction, with greater emphasis on in-store and online fashion advice.
In announcing plans to “sunset” the brand that it acquired for $350 million in 2014, the Seattle-based retailer said the move was a reflection of customer demand.
“Customers spend seven times more and report higher levels of satisfaction when engaging with a stylist, either in-store or online,” CEO Erik Nordstrom said on the company’s Q1 earnings call Tuesday (May 24), noting that in-store styling was still the top choice but that demand for digital advice was seeing rapid growth.
Source: Pymnts
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