Livestreaming, and specifically Firework, was the #1 hot topic coming out of Shoptalk this year.
So Omni Talk Retail invited Firework CEO and Co-Founder Vincent Yang back to provide his mid-year report on the state of livestreaming across retail for the latest installment of our Ask An Expert Series.
Chris Walton and Anne Mezzenga get Vincent’s thoughts on:
– What changes he is seeing in retailers’ approaches to livestreaming
– Whether retailers are heeding his past advice of streaming on their own platforms, shying away from overproduction, and leveraging their store associates for authenticity
– Where he thinks the industry and Firework are headed next
– And what he and his company plan to do with the $150 million dollars they just raised
It is a conversation sure to blow your mind and leave you thinking about entirely new ways to localize your in-store and digital experiences around the communities they serve.
You can watch our interview with Vincent now on YouTube
Be careful out there,
– Chris, Anne, and the Omni Talk team
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Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 