Levi’s Makes Online Sizing More Accurate, Inclusive

A leading denim brand hopes to make finding the right size a little easier for shoppers on its e-commerce site.

As a part of a broader strategy to address ongoing online fit and sizing challenges, Levi Strauss & Co. is piloting two new digital shopping features in select countries, “See It In My Size” and “What’s My Size?”

See It In My Size
The new See It In My Sizefeatureis designed to provide more inclusive representation in how products are displayed online. As customers look at a specific product on the Levi’s desktop site, they will see a “See It In My Size” button

Read more here

Source: Chain Storeage