Kanye West is continuing his partnership with Gap and Balenciaga with a new music video and commercial.
The Grammy-winning musician debuted his latest Yeezy Gap Engineered by Balenciaga drop Sunday night in a music video for “Life of the Party” from his recent “Donda” album, as well as the first TV commercial for the fashion partnership, which aired on Fox.
The music video incorporates family and childhood photos of West, which are reimagined to show his younger self singing the lyrics. West and his family members are also reimagined to be wearing the pieces from the upcoming Yeezy Gap Engineered by Balenciaga collection.
Source: WWD
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