Fanatics is ensuring its captures the correct shipping address during online checkout.
The sports licensing and online merchandise retailer is reducing failed and late deliveries, as a result of accelerating the speed and accuracy of its entry of shipping addresses during checkout. Engaging a high volume of online traffic, Fanatics experienced consumer address data sometimes entering its system with typos, in multiple languages, and in different formats.
This lack of standardized and verified data decreased the quality of customer information in Fanatics’ systems, making it hard for the retailer to match addresses to the right customer profile. This difficulty in reconciling customer address data caused downstream deliverability issues on the order management side.
Source: Chain Store Age
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