Snap Inc. unveiled a partnership with the video shout-out app Cameo as part of its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday.
The Snap x Cameo Advertiser Program was developed with Cameo for Business and gives Snapchat advertisers access to the platform’s talent pool of over 45,000 personalities, who will create custom short-form video ads to run on the social media app. The service is expected to become widely available to Snap partners in the coming months.
Mattress Firm, Molson Coors and Kraft are among the marketers that have been beta testing the program this spring. With the deal — the first of its kind for Cameo — Snap is able to expand its footprint in a creator economy that plays a growing role in commanding consumer attention.Marketing Dive