Victoria’s Secret is taking its beauty business to Amazon, marking the lingerie company’s first major tie-up with another retailer to sell its goods.
With Friday’s launch, about 120 different products including branded fragrances, lotions, body scrubs and body washes will be available on a new Victoria’s Secret “storefront” on Amazon, the company said.
The intent will be to expand the offerings over time, based on what customers are looking for, said Greg Unis, CEO of Victoria’s Secret’s beauty business. And that could eventually entail adding some of the company’s bras, underwear and lounge wear, though Victoria’s Secret doesn’t have any near-term plans to do so.
Source: CNBC
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