Buy online pickup in store — or BOPIS, as it’s known in retail — has become second nature to the U.S. consumer. The idea is simple: Shoppers place orders on a retailer’s e-commerce site, travel to a brick-and-mortar location and pick up the items on their time. Easy enough, right? But there’s always room for improvement.
Just ask Verizon (NYSE: VZ). The New York City-based cellular provider announced Monday that it is adding parcel lockers to its stores, aiming to make the BOPIS process as seamless as it can be. Verizon said it will be rolling out Express Parcel Lockers at locations around the country, where customers can make pickups quickly and, at certain stores, 24 hours a day.
“Time is precious, which is why we want to give our customers options that work for their busy lives,” said Kelley Kurtzman, senior vice president of consumer field sales. “Our lockers are a new and innovative way Verizon is bridging the gap between traditional retail and e-commerce, giving our customers more ways than ever to get what they need and get on with their day.”Freightwaves