Amazon has confirmed the timing for the 2022 edition of its Prime Day omnichannel sales extravaganza.
As part of its first quarter 2022 earnings report, Amazon announced that Prime Day will take place in July in more than 20 countries. Amazon’s annual Prime Day extravaganza has become a significant sales driver not only for the company, but for numerous other retailers that have launched their own competing events.
Adobe estimated that total U.S. online spending across retailers surpassed $11 billion during Prime Day 2021, which was held June 21-22. This represents 6.1% growth compared to $10.4 billion in total Prime Day 2020 online revenue, which sharply grew 45% from the 2019 edition of Prime Day. The 2020 event was held in October during peak COVID-19 pandemic conditions.Chain Store Age