Today, NielsenIQ announced plans to expand its Omnishopper panel in the U.S. through their strategic agreement with Fetch Rewards, the largest mobile consumer rewards app in the U.S. with 13 million monthly active users. By scaling the sample size of their existing Omnishopper panel, which provides the broadest overview of consumer behavior today, NielsenIQ will become the first in the industry to unlock unique use cases by providing deep granularity across thousands of retailers not available through small scale panels.
Today, 85% of CPG dollar sales come from omnichannel consumers who shop across both brick-and- mortar and online channels. As today’s consumers move more fluidly across retailers and channels, it has become challenging to see the full landscape and to determine how to prioritize opportunities. Through NielsenIQ’s Omnishopper panel, clients will be able to follow shopper behavior and understand evolving consumer habits, enabling them to develop data-backed plans and tailor-made strategies unique to their customers.
NielsenIQ’s Omnishopper panel, launched in 2021, offers the only longitudinal source in the market today, of shopper behavior backed by industry-leading sales data and rich product reference data. Building on this one-of-a-kind panel, NielsenIQ will significantly enhance consumer insights across granular geographies, demographics, disruptive brands and retailers and match the speed at which new product launches and industry trends can be capitalized upon by clients. Composed of longitudinal omnishopper data curated from Fetch Rewards’ broad user base, this panel will have an unmatched ability to provide the most holistic, long-term view into consumer behavior that no other panel can provide.Businesswire