Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions.
Dubbed the Meta Store, it will open May 9 and be located in Burlingame, California, about 15 miles south of San Francisco. Along with its Quest VR headsets and Ray-Ban glasses that can record and post short videos or Stories, the Portal video-chat device will also be available at the store. The company last year changed its name to Meta to reflect its risky shift in focus to building “the metaverse,” imagined as an immersive, hyper realistic digital world, and one that requires VR hardware to participate in.
“The best way to understand virtual reality is to experience it,” founder and CEO Mark Zuckerberg said in a prepared statement. He noted the new store’s focus on allowing people to “demo” apps and products and creating “a sense of what’s coming as we build toward the metaverse.”Business Insider