Carrefour has become the first retailer to use blockchain technology with its own branded organic products.
The distributed ledger technology behind bitcoin enables consumers to scan the QR code on a label to access information about the life cycle of a product, including:
- Its origin and the pathway it has taken: Producer name, field location, packaging location and transport means;
- Its quality: Harvest date, analysis results, variety and seasonality;
- Its organic certification: Conversion date, official certificate and additional initiatives implemented by the producer.