Lands’ End, furthering its strategy to expand the distribution of its all-American, classical-style fashion brand through third parties, goes on air for the first time tomorrow with the QVC TV selling channel.
Lands’ End last October began selling digitally on qvc.com and has also been selling on amazon.com, kohls.com, at Kohl’s stores. Lands’ End is also said to be working on an arrangement with Target, though details of that were not available.
“There are a lot of customers who really liked our products but may have reasons to shop elsewhere because of loyalty programs, return policies or shipping policies — but they want our products,” Angie Rieger, senior vice president of international and wholesale for Lands’ End, told WWD.
Source: WWD
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