Rite Aid Corp. has launched a new customer loyalty program that allows shoppers to earn points through everyday purchases, prescription pickups, special members-only promotions and personalized challenges.
Replacing the wellness+ Rewards program, the new Rite Aid Rewards is a digital-first program that allows customers to earn points for eligible purchases of in-store and online products as well as prescription pickup. Members will be able to track and convert points into Rite Aid Rewards BonusCash through a member’s digital account on riteaid.com or the Rite Aid app. For every $1 spent, members earn 10 points, subject to certain limitations. With as few as 1,000 points, members can convert their points into $2 Rite Aid Rewards BonusCash for redemption at checkout. Members can also let their points accumulate and convert later for more BonusCash.
In addition to members-only pricing and promotions, customers have opportunities to earn more points through shopping challenges designed for each customer’s specific product preferences. Starting March 1, program members can earn up to 15,000 points in personalized challenges on products they already buy.Progressive Grocer