Gopuff, an American consumer goods and food delivery platform, has signed a multi-year partnership with the leading U.K. supermarket Morrisons to offer its instant delivery service to all Morrison shoppers.
The new partnership will see Gopuff delivering thousands of goods, including locally-sourced produce, to British consumers throughout the nation. Both brands have stated that the partnership will aim to deliver a “truly local proposition” by supporting locally-owned brands such as Henderson’s Relish in Sheffield and Seabrook Crisps in the North.
“As we continue to expand Gopuff’s presence and product offering across the U.K., we’re proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love,” said Gopuff co-founder and co-CEO Yakir Gola.Trend Hunter