A global safety footwear brand is taking in-store customization to a new level, with help from artificial intelligence (AI) technology.
Red Wing Shoe Company has launched an AI-driven “ultimate fit experience” for customers across all of its 500-plus retail stores. In the new store-only experience, a Red Wing associate will help customers build a customized fit system (workboot, insole and sock), starting with a personal assessment of their work environment conditions and safety requirements.
This assessment is combined with new AI-based foot scanning solution from Volumental. Customers first step onto a 3D scanner that assesses 16-ft. measurements in less than five seconds. They then walk across a pressure plate for a dynamic foot scan, which provides a visualization of their gait and pressure points.Chain Store Age