Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently.
Rather than exclusively going after individual sponsorship deals, Adidas announced Wednesday that it will create a name, image and likeness (NIL) network for up to 50,000 college athletes to become paid endorsers for the brand.
Adidas did not say how much college athletes will be paid, but the program will be open college athletes at 109 Division 1 schools. Adidas says the program will be a “sweeping, equitable network” and will roll out over the next 12 months.CNN