You’ve heard about — and depending on where you live, probably tried — having startups deliver grocery to you in 10 minutes. But what if the same experience could be extended to hot, freshly prepared lunch and dinner? India’s Zomato, which has struggled to deliver grocery in 10 minutes in the past, and lately profits to its shareholders, seems juiced up to make that happen.
The company, which also once touted using deliveries by drones, said today starting next month it will begin delivering food in 10 minutes in its home city of Gurugram in what appears to be a first by any food delivery firm across the globe. The company is calling this new service Zomato Instant.
Zomato insists that it won’t pressure or penalize its delivery partners to ensure a delivery in 10 minutes. In fact, the publicly listed company says its delivery partners won’t actually know that those deliveries are supposed to be shipped in 10 minutes. “Time optimisation does not happen on the road, and does not put any lives at risk,” Deepinder Goyal, the chief executive of Zomato, wrote in a blog post.Tech Crunch