Retailers are taking to the airwaves and livestreaming product sales themselves in China, lessening their reliance on a cadre of online influencers of consumer behavior.
DVF, Helena Rubinstein and Swiss watchmaker Vacheron Constantine are among the global brands ramping up their own livestreaming channels to build a following, share niche products and shape consumer opinion.
“Livestreaming allows me to speak, not just to one person, but to 18,000,” said DVF founder Diane von Furstenberg.
Source: Alizila
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 