Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday.
The retailer’s goal is to offer a more customized shopping experience, with one-on-one attention from staff in stores and easier to use online tools. It’s looking to better compete against retail rivals — from its department store competitors to boutique clothing shops to online-only fashion players that specialize in offering style advice.
The chain recently had a business review, with the help of outside consultancy AlixPartners, to assess whether it should split its e-commerce arm from its stores.
Source: CNBC
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