Uber Technologies Inc. is making moves that take it beyond being a traditional online delivery provider.
The company, which initially expanded from its core rideshare business into third-party online delivery with the launch of Uber Eats in August 2014, seems to be evolving its delivery service into an e-commerce platform. This is hardly unprecedented in the space, as evidenced by offerings such as DoorDash DashMart and Instacart Dollar Store Hub.
“Our goal is to make Uber a destination that customers can rely on to get whatever they need when they need it,” Raj Beri, Uber global head of grocery and new verticals, said in December 2021. A review of a few of Uber’s more interesting and innovative offerings reveals the company just might be “super pumped” to expand its mission even further.Chain Store Age