Joining other social platforms in adding shopping features, Twitter has introduced Twitter Shops, which lets sellers choose up to 50 products to showcase on the social media app, according to a Wednesday announcement.
With Twitter Shops, shoppers can click the “View Shop” button on merchants’ profiles to browse their available products. Some of the first businesses testing the function include Verizon, Gay Pride Apparel and Arden Cove, according to the post.
The feature is currently available in beta for U.S. iPhone users and comes after the social media platform said last year it would be experimenting with shopping.
Source: Retail Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 