While Amazon has struggled to find a consistent grocery strategy in the 15 years since it started dabbling in delivery, the Covid-19 pandemic has made one thing abundantly clear: Consumers’ desire to walk the supermarket aisles has diminished.
The rest of the industry is on to that trend as well. With rising competition from Walmart, supermarket chains like ShopRite and Albertsons and apps such as Instacart and DoorDash, Amazon is moving to streamline its grocery-delivery operations.
In late February, Amazon told gig workers who fetch items for delivery that they’ll soon be working for the company’s Whole Foods division, according to a letter that was sent to employees and viewed by CNBC. Instead of offering gig work so contractors can pick up and fill batches of grocery orders, workers will become Whole Foods employees with longer shifts.
Source: CNBC
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 