Weee said its newest funding, which builds on the $315 million in Series D funding it announced last March, will further the company’s efforts to tap into an ethnic food market that is projected to keep growing.
The market is estimated to have hit just under $49.3 billion in 2021, and will increase to an estimated $98 billion by 2028, according to a recent report from Fortune Business Insights.
“The market for ethnic groceries and food is massively underserved in the U.S. and we believe that Weee! is in a prime position to meet the demands of customers,” Jett said in a statement.
Source: Grocery Dive
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