Target Corporation (NYSE: TGT) today unveiled plans to continue enhancing its fast-growing, same-day pickup services in fall 2022. As part of Target’s strategy to build on its easy, differentiated shopping experience, the company will begin testing the option for guests in select markets to add a Starbucks order or make a return within Target’s free, contactless curbside service through the Target app. Target will also expand its “backup item” functionality in even more categories to allow guests to pick up everything on their lists.
These latest enhancements will build on Target’s strategy of using the company’s nearly 2,000 stores as fulfillment hubs, powering its suite of contactless same-day services. As the company’s digital business has more than doubled during the last two years, Order Pickup, Drive Up and Same-Day Delivery with Shipt have accounted for more than half of those sales.
“Our guests continue to tell us they love the ease and convenience of Drive Up, and they have been asking us to add even more of the Target experience to the service. Adding a Starbucks order and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily,” said Mark Schindele, Target’s chief stores officer. “Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs — no matter how they choose to shop.”
Source: Corporate.Target
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 