Draper James, the womenswear brand founded by Reese Witherspoon, has taken a slow but steady approach to retail development in the first nine years of its life. It’s focused mainly on DTC sales, opening only four of its own stores. But under CEO Erin Moennich, who joined the brand in 2020, the brand is making a gigantic leap in its retail investment.
Beginning on Monday, the brand is selling a collection of over 100 pieces designed with and exclusively sold at Kohl’s. The collection is nearly as large as Draper James’ entire main product catalog and will be sold in over 500 Kohl’s stores, as well as online at kohls.com.
It’s a big investment of production that Moennich said the brand did not take lightly.Glossy