Bonobos on Friday announced the launch of a new men’s line, Bonobos Fielder, according to information sent to Retail Dive.
The label is aimed at Gen Z, with an accessible price point, bright colors and functional materials. It is “meant to be moved in,” according to the company.
Bonobos Fielder will be available at 250 Walmart stores and on the Bonobos and Walmart websites. Sizes range from XS to XXXL and items are priced from $14 to $40.Retail Dive