Allbirds is entering the secondhand sneaker market with Rerun, an integrated resale platform as part of its push to halve its carbon emissions, Vogue Business can exclusively report.
From today, US customers will be able to trade their slightly imperfect and gently used sneakers for $20 in store credit by dropping them off at one of three retail locations in Los Angeles, Chicago and New York City, according to Allbirds. The used sneakers will then be refurbished by Trove, the white-label recommerce service, before being resold on the Allbirds ReRun platform for around two thirds of the original retail price. (New Allbirds sneakers retail for $98-130, but secondhand models will start from $59.)
The New Zealand-American footwear company, which raised over $300 million in its November IPO, has expanded into lifestyle in recent years, adding basic apparel and performance sportswear to its offering. While the resale platform will focus on sneakers for now, head of sustainability Hana Kajimura says the brand will consider expanding it to new categories in the future.Vogue Business