Sam’s Club is celebrating its ad debut in the Super Bowl with a limited-time membership deal.
The warehouse club, a division of Walmart Inc., Sam’s Club, is offering $8 memberships from Feb. 14, 2022, through Feb. 17, 2022. (A standard one-household membership at Sam’s runs $45.00.)
The special offer, available for new members, was based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse club retailer’s ad aired. The campaign featured actor and comedian Kevin Hart who promoted Sam’s Scan & Go technology that allows customers to bypass the checkout line to make a purchase.Chain Store Age