Catching on first in eCommerce, buy now, pay later (BNPL) is working its way into physical stores as shoppers venture out more and seek affordable ways to pay when they do.
With a few years of BNPL experience and data to work with, players in the sector are recognizing the retail benefit installments represent, be it higher sales or increased loyalty.
“Shoppers are looking for great products, they’re looking for great experiences, and they’re doing that agnostic of channel,” Janessa LaCombe, senior program manager at Sezzle, told PYMNTS.
Source: Pymnts
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 