The nation’s largest owner of shopping malls is the latest retail entity to enter the ghost kitchen space.
Simon is introducing “Grab, Go, Eat,” a new collaboration with ghost kitchen startup Kitchen United. Through the Grab Go Eat platform, customers at select centers operated by Simon can order from multiple restaurants in a single transaction for in-mall pickup or home delivery.
As a result, Simon customers can choose whether food is delivered to their table or any store within the shopping center, as well as pick up food directly from the restaurant or on-premises food lockers. Customers will be able to order meals from Kitchen United’s kiosks, website or app, and the Grab Go Eat service will take care of the rest.
Source: Chain Storeage
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