Starting Tuesday, diners can walk into a Panera Bread, sit at a table and use their phone to order a meal to eat in the restaurant via the fast casual’s app.
The contactless dine-in program, which was in a limited test before being rolled out nationwide, helps customers avoid lines at the cash register, the chain said. But it also extends the off-premise digital strategy the chain has honed during the pandemic into the restaurant, Panera’s Chief Digital Officer George Hanson said.
“We’re trying to bring the best of all of the digital work we’re doing off-premise, and bring that into the café,” Hanson said. “Our guests have adopted digital in such a significant way.”
Source: Restaurant Business
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