Subscribers to the 7Now Gold Pass can look forward to Slurpees, taquitos and basic grocery items without an added delivery fee.
The convenience store first introduced delivery through its app, 7Now, in 2018. The company teamed up with Postmates and DoorDash for on-demand ordering in May 2020, then formed a partnership with Instacart later that year, as it continued to grow its delivery services. Increasing those options followed a larger trend of delivery apps offering essential products, including groceries, during the first year of the pandemic.
“Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee,” Raghu Mahadevan, 7-Eleven’s chief digital officer, said in a statement.Retail Dive