Gopuff announced on Tuesday the launch of its first private label line, Basically, which includes bottled water, snacks, batteries, paper products and other household essentials.
In the coming weeks, the company will roll out a line of snacks under the Basically, Amazing brand. It will also add products under the Basically, line and introduce new private label brands later this year.
Private label is quickly becoming the latest competitive battleground among instant-needs companies looking to improve margins and secure customer loyalty.
Source: Grocery Dive