Pop superstar and fashion and beauty mogul Rihanna is taking her billion-dollar lingerie brand to physical retail.
SavageXFenty will open five stores this year, with a location in Las Vegas to be followed by Los Angeles, Houston, Philadelphia, and Washington, D.C. Rihanna announced the news with an Instagram post: “2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retailer stores!”
Launched in 2018, Savage x Fenty is known for its edgy stylings, size and race inclusivity and body-positive marketing. In February 2020, the brand raised $115 million in a Series B funding round, which brought its valuation to more than $1 billion. The round was led by the Growth Fund of L Catterton.
Source: Chain Store Age
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