Balmain is the latest fashion label to link with iconic doll Barbie, but this new partnership is different from many of the Barbie designer label link-ups that have gone before.
Barbie owner Mattel is calling it “a dynamic, unprecedented” deal as the two brands launch a new global ready-to-wear fashion and accessories collection and also debut in the NFT space.
The Barbie x Balmain RTW and accessories line will be launched at Balmain stores, at its webstore, via Mattel Creations and at retailers worldwide from January 13.
Source: Fashion Network
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